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Can Hinge Make Online Dating Less Apocalyptic by Losing the Swipe?

Can Hinge Make Online Dating Less Apocalyptic by Losing the Swipe?

The founder and C.E.O. of the dating app Hinge, informing me of a rather startling development in August, I received an email from Justin McLeod. “When your article, ‘Tinder in addition to Dawn associated with the ‘Dating Apocalypse’ came down,I originally set out to build (an app for real relationships)” he wrote, “it was the first among many realizations that Hinge had morphed into something other than what. Your truthful depiction associated with dating app landscape has added to an enormous modification we’re making at Hinge later on this autumn. We’ll be utilizing the term apocalypse’ that is‘dating a great deal of our outside advertising and I also wanted to thank you for helping us understand that we had a need to make an alteration.”

That change was included with Hinge’s relaunch today, and I nevertheless think it is surprising

Not merely since it appears an uncommon display of business duty regarding the section of a social media marketing business, but because my piece on dating apps ended up being therefore dragged through the online world by some people of the news whom insisted it absolutely was inaccurate with regards to had been posted in Vanity Fair’s September 2015 problem. (mehr …)